Samsung usa a Cristobal Colón para promocionar su nuevo telefono… Funciono?

Hoy en día parece ser que el que no es creativo, no es conocido. La industria publicitaria mundial parecería haber cambiado su rumbo hacia campañas mas originales, que llamen la atención.

Lo cierto es que Samsung, con la imagen de Cristobal Colón sin el dedo índice (una estatua que aparentemente es un ícono en España), atrajo mucho al mercado Español… de España. Pero nada más…

http://feedproxy.google.com/~r/AdvertisingAge/Mediaworks/~3/Mz_ZxlflM9s/article.php

Barcelona's statue of Christopher Columbus pointing his finger west towards America is an iconic landmark in Spain. So when reports and images appeared showing that the statue's index finger had gone missing, there was an enormous amount of buzz across the web. The brand behind the hoax was Samsung, which wanted to raise awareness about its new touch-screen phone For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.

 

Un buen ejemplo de marketing de cabotaje…

Creatividad al máximo

 

http://feedproxy.google.com/~r/AdvertisingAge/Mediaworks/~3/sy7eikJzPU8/article.php

McDonald's installed a sign in Piccadilly Circus that encourages passers-by to interact with images displayed on a giant LED screen. A series of images ranging from hats to speech bubbles to idea clouds are shown on the billboard. People can then position themselves for photos to make it look as though they are wearing a hat, saying something or having an idea. For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.

Imposible no prestarle atención a la publicidad de McDonald’s. La verdad que unos genios los que idearon esta campaña.

Tambien me pareció muy buena la creatividad utilizada en la campaña que emprendió Pru Health en el Reino Unido.

Health insurance firm PruHealth was keen to communicate how a combination of eating fruit and exercising can lower health cover, without resorting to preaching about things that most people already know.

PruHealth teamed up with JCDecaux Innovate to create a bespoke outdoor campaign in key London areas. Huge glass sided billboard units were created to look like vending machines.  These were filled with either branded tennis balls or branded oranges. Passers by could place their hand into the delivery tray and take one of the items home with them. The dispensers, carrying the message “help yourself” were replenished every two hours.
Over the two week campaign more than 6,000 branded oranges and tennis balls were freely dispensed.

.-

Preview del nuevo comercial de Dr. Pepper

Se agradecen comentarios acerca de la nueva publicidad por Dr. Pepper.



Yo, particularmente no entiendo el por qué del tagline "Vive la vida a la 23." Ideas?

El comercial ha recibido hasta el momento muy buenas criticas en el foro de Hispanic Marketing al que estoy afiliado por LinkedIn. Fuera del tagline yo creo que el comercial atraerá a hispanos jovenes que hoy en dia se identifican con el creativo utilizado.

le pongo un 6.

-